This Valentine’s Day, Ölend presents Elio — a fresh design born from my recent path into motherhood, and named for my firstborn son.
Elio. Elio. Elio. Elio...
So goes the name of a brand-new love.
Love takes on many forms.
This one can be LOUD.
Yet it hushes everything else around it.
It breaks into sleep, routines, emails, showers,
fresh laundry... in short... Your whole life.
And even so, that little breath sets it all right again.
So here is Elio as well, and the way this love
takes shape out in the world.
It’s a tale that opens with motherhood, yet reveals itself through everyday things. This campaign shows off the beauty of a new design, its hard-wearing materials, and its inspiration through a narrative seen from the bag’s own perspective: the chaos, the endless sleepless nights, the playful moments, the tears, and the tenderness.
Made to make daily life simpler and lovelier, Elio is far more than a bag.
It’s a love story.
